Instagram is one of the most popular photo sharing apps; there are many popular and huge brands on Instagram, which make full use of this platform to promote their business offerings.

Instagram is a beautiful yet quirky platform to share pictures. One can capture a photo on mobile, apply a vintage-inspired filer and share it on multiple social media networking channels. And, that makes it a powerful way to promote services and get connected with the customers.

Increasing Exposure to Your Business

Using it for small business can bring in more potential customers, and boost the sales. You can as well buy more Instagram followers for increased exposure; though there are natural ways of doing it, buying likes/followers is yet another emerging trend. In this way, you can promote your business, get more customer links and ask them to follow you on other social networks, such as Twitter and Facebook.

Visual Marketing

As the good old saying goes – ‘A photo is worth a hundred words’ and it’s no surprise that Instagram is gaining so much popularity these days. As content creators and marketers, you can take advantages of pictures as part of your marketing strategy. You don’t have to describe everything in writing, but a simple photo can tell the whole story. A well-crafted image in content can do wonders. The benefits of visual marketing are at its highest levels.

benefits of using instagram

User Engagement

It has been said that validate and genuine Instagram engagement is higher than other social networking sites. The number and ration of comments and likes on Instagram significantly surpasses the rating on any other site.

Visibility of Posts

The main reason why Instagram posts get highest rate of user engagement is due to highly visible posts. There is no algorithm, which selectively displaces your posts. Whatever you post will appear on the feeds and you can customize your settings. Hash-tags play a key role in branding or exposure; people search for specific business, product, or service using hash-tags and there is high chance of users commenting and liking your posts.

Your posts will not disappear or get archived, but indeed they’ll last forever. You don’t have to scroll too much or look into hidden pages to view your posts; a quick scroll can show you all your shared posts. This is the best way for new followers to stay connected with your business.

Drive More Traffic to Your Website

You need more followers, likes, and more traffic as well; if your website is getting more traffic, your business will automatically see expansion. Knowing the importance of social media in today’s world, Instagram can fetch you enough traffic. Ensure to share a link of your website in your profile. Using CTAs and mentioning your site in your posts or comment section is the best way to increase traffic to your website. You can give your homepage URL or specific page as the link in your bio section so as to attract more visitors and users coming from Instagram.

In a nutshell, it helps you in staying connected with the target audience and smaller to bigger communities, active and passionate users, and loyal customers.


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